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  2. Maybe you meant all along for the post to be about not letting doubts stop you from following your dreams and quitting your day job, but readers scanning subheads will not
    comprehend that. They will merely feel baffled.
    If you are listing numerous “methods,” “steps,” “approaches,” “signs,” and so on, to attain what the headline of the post guarantees, keep
    the format constant.|
    Blog writers neglect this all the time, however it’s easy to fix as soon as you
    understand it. If you separate your subheads from the post
    and list them back to back, you can see if any roaming from the course.
    State your post is called “12 Ways to Cure Sleeping Disorders” and you have a subhead for each of the 12
    ways.|
    Let’s state your very first few subheads read as follows: Workout Every Morning Avoid Caffeine Like the
    Plague Awaken at the Exact Same Time Everyday There is Absolutely Nothing More Sleep-Inducing Than Evening Meditation Something there feel a little off?

    The first three subheads begin with an action verb advising readers what to
    do.|
    But then the 4th subhead suddenly alters the format and breaks the circulation. It doesn’t start
    with a verb and it’s much longer than the others.
    This inconsistency may seem relatively innocent, but it’s distracting to readers.

    Let’s face it, readers today are info-holics.
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    My suggestions? List your primary points and see if you can add a distinct point of view,
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    How can you shed new light on an old issue? What techniques do you
    utilize that others will not know about? You do not wish to go overboard just for the sake of including shock worth.|
    But throwing up old recommendations does not
    challenge you as an author, nor does it enlighten your audience.
    So pour your readers a little espresso for their info-hangover by providing the unanticipated.
    Many posts have been blogged about blogging, but the number of have actually called you out for being dumb or informed you to replace your good friends ?!
    Jon does just that by knocking you over the head with some
    tough fact bombs about what it takes to make it as a blog writer.

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