You might not realise it (thanks to its small size), but you’re never far away from a Cartier Love bracelet. First created over 50 years ago, it’s still as popular as ever and holding its place as one of the most sought-after luxury items in the world. Plenty of celebrities and influencers own the classic band, from the likes of Kylie Jenner to Meghan Markle and Prince Harry. The Sussexes even showed of their matching bracelets back in September 2020 in a video for TIME magazine. In fact, this piece of jewellery is continuing to grow in popularity as searches for the bracelet peaked this passed December (hello, gifting season). It’s probably no coincidence that high-end retailers have seen a spike in fine jewellery this past year.
When you start delving into the world of the Cartier Love bracelet, you realise it’s surrounded by legend. When originally designed in 1969, it was thought to have been inspired by the chastity belt. To this day, to get it on and off, you have to use a screwdriver. “What modern people want are love symbols that look semipermanent—or at least, require a trick to remove. After all, love symbols should suggest an everlasting quality,” said Cartier’s Aldo Cipullo at the time of its creation. Cartier even created a YouTube tutorial to help the fastening and unfastening process be that little bit easier.
For everyone from Eva Chen to Kylie Jenner, society girls to businesswomen, and fashion editors to fashion collectors, the Cartier bracelet falls in the same category as the Hermès Birkin, classic Chanel handbag, or Louis Vuitton luggage—regardless of your personal style, you will want this item, while other fashion icons definitely have their tribes (for example, if you’re into Off-White, you’re probably not into Erdem).
Now that we’ve told you literally everyone wants to own at least one of these bracelets, you’ll not be able to stop noticing them. From those who love minimal outfits to the more eclectic mix of patterns, any kind of ensemble will work with the jewellery. Got your credit card ready? Shop the Cartier Love bracelet below.