The Brand Influencers Rely On for Easy Summer Outfits

July 27, 2021 at 06:07AM

This summer has been about rediscovering the little joys—simple pleasures which we were denied last year. Dining out, catching up with friends with a glass in hand, arranging get-togethers with your nearest and dearest, and, of course, planning your outfits for such outings. And now, as our social calendars begin to come alive once more, we’re relishing in the latter; the pulling together of trousers and tops and choosing the perfect pair of sandals to wear with your favourite dress. It’s been blissful. 

Yet, while we’ve indeed fallen back in love with getting dressed, we could always use a healthy dose of style inspiration to help carry us through busy months of reuniting, celebrating, and travelling locally that lay ahead. That’s where Free People comes in. 

Of course, if you’re a regular Who What Wear UK reader, then you’ll already be familiar with Free People; the premium lifestyle brand known for its finely-crafted, timeless pieces, which boast that effortless but chic aesthetic we all aspire to have. Free People creates clothing and accessories that transcend seasons and bypass trends and are designed to be worn and loved for a lifetime. Everything you see is designed in-house at its Philadelphia headquarters, which is undoubtedly why each Free People item is so distinguishable. With creatively and bohemian flair at its heart, it’s a brand that knows who its customer is and exactly what they want to shop. And right now, it would seem Free People’s summer collection is impressing not only us but countless influencer types, too. 

Free People kicked off the warm-weather season in a strong position. Several of its dresses—the Ain’t She A Beaut Midi Dress (£98), the Dahlia Embroidered Midi Dress (£158), and the best-selling Love Of My Life Midi Dress (£88), to name a few—we’re swiftly snapped up by the style set, cementing their respective cult statuses. While they’ve all since been restocked (thank goodness), Free People has continued its fashion takeover with its edit of chic summer staples, which will work for all the activities and trips we have planned this summer. 

With beautiful dresses, skirts, tops, trousers, and cover-ups to choose from, you can assemble just about any outfit you require from its new-in section. Be it for a trip to the countryside, to wear to a wedding, or to elevate your at-home wares, rest assured you’ll look and feel incredibly stylish in any Free People ensemble. Throw in some excellent sandal and jewellery options, and you’ve got every outfit base covered. As if you needed more proof, we’ve rounded up three of our favourite Free People influencer outfits to show you just how versatile your purchases can be. Scroll on to see them and shop the pieces you need to re-create them, then continue on to browse the best of the rest of Free People’s summer edit. Let the fun commence. 

Style Notes: Whether it’s a day trip or a week-long endeavour, immerse yourself in the feel of the countryside by styling yourself in floral motifs, quilting, and lightweight fabrications. Kasia’s vest looks as if it was made by homespun artisans, which is precisely the vibe to aim for. 

Style Notes: When it comes to city exploring, you needn’t opt for practical attire, as chances are you’ll be pit-stopping at cafes, bars and restaurants as you go. Emmanuelle strikes the perfect balance between polished but understated in her top and mini skirt—just add a pair of comfortable chunky sandals. 

Style Notes: Just because you’re staying at home, that doesn’t mean you can’t make an effort when it comes to your outfit. Make like India and embrace oversized dresses instead of falling back on leggings and joggers—they’re just as comfortable, but way more breathable in the heat. 


Author Maxine Eggenberger | Whowhatwear
Selected by CWC

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