I’m a huge fan of ’70s fashion—the era created a host of trends that still stand up today, whether you realise they’re from that time or not. Think of our current obsession with bright over-the-knee boots, folk-inspired printed dresses, velvet and corduroy, boho blouses, midi skirts and so on. While the ’70s sweeps over the runways every couple of seasons, there’s always still a hint of it on the streets if you look closely.
Think of the iconic designer names that were indelibly marked into history during this decade, like Yves Saint Laurent, Karl Lagerfeld and Diane von Furstenburg. It was also a period where mass-market, trend-driven fashion was also more readily available. Barbara Hulanicki’s Biba kick-started the idea in London a decade earlier, alongside boutiques like Bus Stop, and cool, connected girls were able to switch up their looks more readily, which likely led to the 1001 aesthetics and key pieces that came out of this electric time.
This glamorous period also produced a slew of unforgettable, high-octane, high-profile style icons too. Think Farrah Fawcett, Grace Jones, Bianca Jagger, Diana Ross, Cher and Debbie Harry. Their fabulousness was met in equal parts by the casual ’70s crew: Ali McGraw, Diane Keaton, Jane Birkin and company repped the kind of ’70s style that feels more brunch-ready in NYC rather than wild nights at Studio 54. Whether you’re into hippies, disco queens, rockers, punks or retro nerds, I’d recommend following @70sbabes on Instagram for a daily dose. What you’ll notice when looking through these archival shots is that so many retro fashion moments still feel relevant. Keep reading to see which 40-year-old trends we’re still wearing today.
Jackie O’s ’70s style (particularly on this holiday in Capri) is for all the minimalists out there. I love the simple vacay look topped off with a headscarf—a styling trick we’ve noticed recently on Instagram.
I’m a big fan of Princess Anne’s style archive, and this is one of my favourite looks. From the jumbo floral print to the balloon sleeves and shirred bodice, everything about this is very 2019.
Style Notes: Right now pearls are all over everything, but this is one jewellery trend that pops up every decade without fail. In the ’70s, it was all about wearing long strings with shiny satin dresses for the evening, à la Raquel Welch. See how girls are wearing their pearl pieces.
Style Notes: Diane von Furstenberg’s wrap dress has moments in and out of the trend spotlight, but it forever remains a true staple in any woman’s arsenal. Here is the designer wearing her classic creation way back in 1973. Shop the best wrap dresses here.
Style Notes: Is it just us or are these outfits everything you’d like to wear to work? Plain midi dresses, slouchy boots and tonal colours are all on our radar for spring. Call your girls and tell them the news.
Style Notes: There are countless cool-girl trends one can chart back to Debbie Harry (her back catalogue of outfits is a treasure trove), but how much would you pay to get your mitts on this Blondie slogan knit right now? We know. A lot. Shop our favourite slogan sweaters here.
Style Notes: Slinky “naked” dresses have been present through the 20th century, but there’s something about a boudoir-inspired satin slip that feels a) very ’70s and b) very much like something we’ll be wearing this summer.
Style Notes: While the pantsuit wavers in and out of popularity, right now it’s big business for retailers and the streets of fashion week. Bianca will forever be one of the original trouser-wearing icons—just look at this necktied all-white getup for proof. See how to wear a trouser suit.
Style Notes: We noticed recently that much of Cher’s ’70s and ’80s style looks strikingly similar to that of Bella Hadid’s 2017 wardrobe, but let’s not stop there. Cher’s easy, breezy, co-ords pictured here is the ideal summer outfit, n’est pas?
Style Notes: Not only are these ’70s boots the right kind of pull-on, mid-heel style to fit into today’s current OTK demands, but they’re also in white, making them doubly covetable. Check out our edit of the most flattering OTK boots.
Style Notes: The power of the denim dress lives on. Whether you wear yours short and cheeky with matching platforms like this ’70s model, or you decide to opt for something more demure, the simple usage of this humble fabric can make any frock seem easier to wear.
The 1970s can be instantly recognisable from one item: platform shoes. Whether glam-rock in metallic leathers and or in simpler sandal form, this stacked footwear dominated the decade.
Style Notes: The ’70s wouldn’t be anything without its freedom-fighting hippies, and it just so happens that Jane Fonda was part of the club. Here she’s wearing a Thea Porter dress—this designer’s seminal creations are still adored by boho girls like Kate Moss today.
Style Notes: Jane Birkin spent much of the ’70s not really wearing much clothing at all, but she did always have her trusty basket bag nearby. Over the past few summers, we’ve seen these traditional woven holdalls make their way back into fashion to become the bag to wear every summer.
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Style Notes: Every time designers present their summer collections you can bet safari references will be present—it all started, of course, with Yves Saint Laurent. Here, his muse, Betty Catroux, models the famous safari dress in 1969—a look that would rule during the first part of following decade.
Style Notes: Where would today’s best-accessorised ladies be without scarves? Nowhere, that’s where. They were very popular in the ’70s, topping off many a look, including this ladylike Dior outfit.
Style Notes: Marisa Berenson’s silky PJ tunic, culottes and matching scarf look precisely like pieces we’d wear around the house or for an intimate dinner. Paired with gold sandals and a shoulder-robed coat, this glam look hasn’t dated from when it was captured in 1974.
Elizabeth Taylor has been fabulous at time in her life, but the 1970s was a particularly OTT time for her (and then-partner, Richard Burton). Here we have a spectacular lesson in making an entrance: Wear a bright pink gown with excess beading and a truck-load of diamonds and pearls.
In the ’70s, tie-dye and crochet were all the rage, and many dresses featured both trends in one. This shot of Rock Hudson with a group of women (don’t ask me what it’s about, I don’t know) showcases the looks in all their glory.
Donna Summer was the queen of disco and her stage looks have set the scene for many a pop diva to come. This feathered coat and leotard combination wouldn’t be out of place at a Beyoncé concert today.
Here’s Joanna Lumley looking all kinds of lovely in a green floral wrap dress. Enjoying the matching green shoes too.
To really complete the look of bohemia you need jewellery. Here is Ali McGraw showing us how it’s all done by pairing multiple hippy, collected-from-around-the-world (probably) necklaces with her handkerchief hem dress.
Next up, the biggest autumn/winter 2021 fashion trends to know. This story was published at an earlier time and has since been updated.
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