If You Only Shop One Sale This Year, Make It This One

December 16, 2020 at 06:00AM

It’s no secret that sale shopping can sometimes seem stressful. With a barrage of deals and discounts, knowing which ones are worth your while is tricky. Well, that’s what we’re here for. We’ve been at this fashion thing a while so we like to think we know a thing or two about how to shop a sale efficiently. Our top tips? Don’t put off browsing your favourite stores because you feel overwhelmed, you’ll likely miss out on your sizes and the best pieces usually go quickly. And, of course, try and avoid buying into seasonal trends too much. Sales are the perfect time to invest in those high-quality timeless pieces for a lot less. 

Many of us, myself included, have shifted our approach to our wardrobes this year, shopping for less, better quality pieces that will last a long time. We’ve also seen a move towards buying into a neutral, minimal palette so as to create a sort of capsule wardrobe that all goes together, to make the most out of each purchase. Think of these winter sales as the perfect time to bolster this kind of wardrobe. It’s no secret that buying better quality can mean higher prices, so another of our top tips is to head to those brands that do this best, first.

Enter Joseph. The British label has long been a champion of elevated minimalism and is known for getting wardrobe classics so right, whilst still feeling ultra modern. Their sale is consequently always one of team Who What Wear’s favourites for high-quality basics and extra-special investment pieces. Lucky for you, their end of season sale has just started with up to 40% off (yes, you heard that correctly). And you can be sure it’s not just the dregs of last season— almost all of their collection has gone into sale making their chic minimalism just that bit more accessible to us all. With everything from classic leather pieces and luxe knits, to timeless coats you’ll cherish forever, we couldn’t not put together an edit of our favourite pieces, to help you with your shopping. 

So, keep scrolling to shop the truly best bits from Joseph’s winter sale. Trust us, these are pieces you’ll never regret. 

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Author Emily Dawes | Whowhatwear
Selected by CWC