I’ve Tried Countless Moisturisers, But I Always Come Back to This Cult Cream

February 21, 2021 at 08:00AM

When it comes to curating my beauty bag, I don’t tend to invest blindly in a singular brand. Having spent years trialling and testing the latest beauty launches, I’ve assembled quite the diverse collection of products, from an extensive array of labels, to which I remain faithful. That is until I happen upon something that impresses me more. And lately, I find myself switching out many of my go-to products for options from one particular brand: Charlotte Tilbury.

My inaugural Charlotte Tilbury purchases were, somewhat unsurprisingly, its cult Pillow Talk lipstick and liner. The colour payoff and delicate formula were unlike any other lipstick and liners I’d tried—and honestly, along with a few other essential Charlotte Tilbury shades, I haven’t allowed anything else to touch my lips since. My interest piqued, I then moved on to Charlotte Tilbury’s Beauty Light Wand. Having previously sworn off ultra-shimmery highlighters, I was immediately taken with best-seller’s ability to give my face a radiant glow, without looking as if I’d just face-planted into a tray of glitter.

While I could go on and on about my adoration for Charlotte Tilbury (don’t worry, there’s plenty of time for that later), right now I’d like to turn your attention to its skincare; namely Charlotte Tilbury’s Magic Cream.

One day, during lockdown, I found myself In need of a pick-me-up. Naturally, I gravitated towards CharlotteTilbury.com to stock up on some of my favourites and see other delights lay in wait. With my social calendar out the window, I decided now was the perfect time to indulge in some fresh skincare. Having used the same products for the past few years, it was high-time I branched out to discover something new and potentially brilliant. That, or reaffirm the fact that the products I’d long been using were still the best out there. Either way, I added Charlotte Tilbury’s Magic Cream to my basket and placed my order. Little did I know my skincare routine was about to change forever.

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Created backstage to transform models’ skin in an instant, soon makeup artist, Charlotte Tilbury, found herself inundated with requests from her high-profile clients to bottle her secret formula; and boy am I glad she did. Boasting a potent blend of plumping, firming, and line-lessening complexes that rapidly bestows a luminosity to the skin, this moisturiser certainly lives up to its hype. After just a couple of days’ use, my skin was the best it’d looked in a long while—perhaps ever. My friends were quick to compliment my “glowy” skin over Zoom calls and, upon seeing one another in person for the first time a couple of months later, they coyly asked if I’d had any so-called “tweakments” since our last meeting. Spoiler alert: I hadn’t—it was all the work of Magic Cream.

What makes this cream truly “magic” is its matrix of oils and ingredients which flood your skin with moisture, making for a glowier, dewier, plumper-looking complexion. Affectionately known as the “magic eight”, the ingredients include: vitamins C and E, which work to brighten skin, bionymph peptide to plump, hyaluronic acid for hydrating purposes, camellia oil to lock in moisture, rosehip oil for added hydration and depuffing, shea butter to nourish and soften, aloe vera for smoothing, and frangipani flower extract, which has moisturising benefits and gives Charlotte Tilbury Magic Cream its delicate, calming fragrance. Oh, and did I mention it comes with SPF15 locked in? 

“I always say that you can’t have a beautiful painting without a beautiful canvas,” reveals the woman herself, Charlotte Tilbury. “Which is why I never do makeup without my iconic, award-winning Charlotte’s Magic Cream. It gives me the perfect-looking, glowing canvas before makeup. The amazing thing about this cream is that it doesn’t take 28 days—you see the visible results in just 28 seconds! That’s what made people trust and believe in the magic.”

Having tried it for myself, I now understand why Charlotte Tilbury’s Magic Cream continues to be so popular. Last year, one jar of the potent cream was sold somewhere in the world every two minutes, and I have a feeling I’ll be contributing to these figures myself in the months and years to come. And, if this article hasn’t made my feelings known, I seriously suggest you join me.

Whenever I try a new beauty or skincare product, I always invest in a smaller tube or tube if there’s one available, before I splash out on a larger, more costly size. That’s precisely what I did with Charlotte Tilbury’s Magic Cream, and while I have since upgraded to the full-size version, I’d recommend anyone who hasn’t tried it before to do the same.

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Up next, I’m a beauty editor, and this is the one skincare ingredient I can’t be without. 

Author Maxine Eggenberger | Whowhatwear
Selected by CWC