February 26, 2020 at 10:25PM by CWC
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On Wednesday, makeup and skin-care distributor Sephora announced new standards for the CBD beauty products it sells in-store and online, making it the first national prestige retailer to do so. Certain CBD-specific retailers, like Standard Dose, spell out similar guidelines.
“We’ve seen clients’ demand for transparency continue to grow, and it’s important to Sephora that we are a trusted resource,” Cindy Deily, vice president of merchandising and skin care at Sephora, tells Byrdie. “With the amount of products flooding the market, there can be confusion and mistrust.”
Take a look at the Sephora CBD standards:
- Inclusion of only full- or broad-spectrum CBD from U.S. grown hemp
- CBD must be tested at least three times for quality and purity
- A Certificate of Analysis (COA) that verifies the CBD content matches any label claims must be available upon request
- All products must meet Sephora’s Clean at Sephora standards
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While these regulations are an important step in the right direction, it doesn’t guarantee that these products actually work, says Adam Friedman, MD, a dermatologist and professor of dermatology at George Washington University. “These are just quality assurance measures that you’re getting what you’re paying for,” he says. “We need science to prove that a certain concentration delivered in a certain way works.”
CBD is often sought out in beauty products for its potential ability to fight inflammation. “CBD has been shown to have a soothing effect on the skin, and has been used in the treatment of acne and rosacea as well as eczema and dryness,” says Shirley Chi, MD, a dermatologist in Los Angeles. Dr. Friedman adds that most of the the current data we have on CBD in beauty is pre-clinical, meaning it is cell-based or performed on animals.
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The use of CBD in beauty products is not currently regulated by the Food and Drug Administration . However, the FDA says it will step in if a CBD-infused product purports to affect the function or appearance of the body.
Sephora currently carries four CBD brands Prima, Lord Jones, Saint Jane, and Flora + Bast. Byrdie reports that the retailer will also continue carrying CBD products from skin-care brands that adhere to the new standards.
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Here’s a break down on all things CBD, and a yummy recipe for a celery juice CBD lemonade:
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One Well+Good editor used only CBD beauty products, here’s what happened. And this is what a CBD massage is like.
Author Kara Jillian Brown | Well and Good
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