13 Cool Aussie Brands Fashion Girls Secretly Love

April 23, 2020 at 06:00AM

Where are fashion girls to go when they are sick of everything in their closets in addition to all their go-to shopping destinations? Down Under, to the land of the Aussies, of course. We often associate Australia with sun, fun, and everything they entail, but what we frequently fail to realize is just how objectively fashionable it secretly is (to us at least). So much so that you might end up ditching all your favorite go-to retailers once you read up on what’s been hiding on the distant continent.

To preface this, the amount of extremely stylish Aussie brands seemed endless, making choosing the ones to showcase here today particularly difficult, but since we feel like we know you well enough by now, the brands ahead are ones we think you’ll draw a liking to. While some of these may ring a bell due to sightings on some of your favorite celebrities, others will be excitingly foreign. From swimwear to ready-to-wear to accessories, get ready to shop the Australian brands fashion girls are already obsessing over and that you soon will be too.

Go on to read all about the Australian brands fashion girls love and to shop our favorite items from each.

For the perfect vintage-inspired tops to grab for the summer, look no further than With Jean. The line is centered around chic items to pair with to your everyday denim, so it’s more literal than you think—and the brand does a pretty good job of living up to its name if you ask us.

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Incorporating high-end fashion elements with contemporary sportswear appeal, this sister-duo brand will take athleisure to a new level. 

This daringly chic swimwear label was inspired by the ’80s as an ode to the time when women started to feel empowered and comfortable in their own skin. Here you will find tons of high-rise and cheeky bottoms, crochet pieces, and that well-known underwire top (see below).

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Birthed from a beautiful friendship between Becky Cooper and Bridget Yorston, Bec + Bridge is suited for anyone searching for the perfect party dress or sultry separates. Kendall Jenner wore the dress below a few times, proving this brand is one worth knowing.

The founders of this brand, Alexandra Spencer and Teale Talbot, create pieces for their line in accordance with what they feel is missing from their own closets. Each item is just as fun to look at as it is to wear.

Born in Hong Kong, founder Adriana Giuffrida spent the majority of her early life traveling and studying each place’s artistic expression—which explains the unique and creative flair she brings to sunglasses. The label’s shades have been seen on the faces of icons such as Solange Knowles and Cara Delevingne, proving this is a brand that’ll keep you on the fashion radar.

Built on the idea that women should be able to able to find comfortable, uncomplicated, and extremely stylish swimwear, Matteau brings you swimsuits for every kind of personal style and taste thanks to the simplistic design.

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Lee Mathews, established in 2000, is a great reflection of Australia’s architecture, colors, and art. The combination of prints and silhouettes you’ll find here is incomparable.

Michael Lo Sordo reworks traditional silhouettes into minimal yet striking pieces. If you haven’t already seen his collections on Net-a-Porter, Revolve, or Moda Operandi, he’s one to take note of.

The beach lifestyle is important to Aussies, and Double Rainbouu highlights the seaside culture with its fresh and eclectic twist on typical tropical prints. 

Peony is taking a more conscious and sustainable approach to design so that the only impact it leaves on the planet is being your favorite swimwear. 

I.Am.Gia has a cult following for a reason, as it’s become the destination for the masses of the edgy-yet-effortless It-girl image. 

Christopher Esber brings a breath of fresh air to the world of constantly evolving trends, as he takes a minimal and reformed approach to the designs that will remain timeless.

Up next, 12 chic French, British, and Spanish brands I wear in my 30s.

This post was published at an earlier date and has since been updated.

Author Lauren Eggertsen | Whowhatwear
Selected by CWC