In the midst of the COVID-19 global crisis, it is always heart-warming to see the people, brands and companies that step forward in an effort to help make a difference. Whether it be doctors coming out of retirement to support the NHS or friendly local neighbours helping to deliver groceries to those in need, the uplifting stories that emerge during these times help us all to retain perspective that there are still positive things happening in the world.
When it comes to fashion, several brands have also stepped up in an effort to do their bit, creating initiatives to donate profits to the NHS and other worthy causes. One such example is Chinti & Parker. The brand created a specific Hearts for the NHS range, which vows to donate 100% of profits to the Meals for the NHS charity. Holly Willoughby has already shown her support, posting a jumper from the collection to her Instagram.
While other brands including Rixo, Sandro and more have also created specific products whose sales will go to benefiting the NHS and other global charities. Some brands—including Cefinn and Palmer Harding—have taken an alternate route, instead pledging to donate a portion of any product sold on their website to charity. There is absolutely no denying that times are tough right now, but seeing the way various brands are vowing to help has certainly made me feel a little brighter. Keep scrolling for 10 brands who are donating to charity in an effort to help this global pandemic. Made in collaboration with Clap for Our Carers, Kindred will donate 100% of proceeds from the sale of this T-shirt to NHS Charities Together. In support of the NHS, Rixo will be donating 50% of profits from this Stay at Home T-shirt to NHS Charities COVID-19 Urgent Appeal. Chinti & Parker are set to donate all profits from the sale of this jumper to Meals for the NHS. Chinti & Parker has promised to donate all profits from the sale of this T-shirt to Meals for the NHS. Available to purchase from April 16, Sandro will be launching this Stand Together T-shirt, with 100% of the profits from its sale going to the Red Cross. This week, Cefinn have vowed to donate £5 from every order Age UK & The Trussell Trust. Until further notice, Palmer Harding will be donating 20% of every order received via its website to NHS Charities COVID-19 Urgent Appeal. This 18ct gold vermeil round pendant necklace features clapping hands at the front and 100% of all sales will go to the NHS. In addition to 20% off everything on the site, with each purchase from the newly-released Archive Edit, they will be donating an item to a well deserved NHS hero until the end of April. Everpress has joined forces with designer Adam Tickle to create the Together T-shirt, to raise funds for NHS Charities, and 100% of all profits will be donated. Created by Origins Sound 100% of profits of this football-style scarf will go towards providing hospital workers with a variety of warm meals from local businesses.
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