July 23, 2020 at 11:00AM
Whether you’re a shoe hoarder or a jacket fanatic, a dress lover or a bag addict, it’s safe to say that there is an independent brand to cater to your wardrobe needs.Thanks to word of mouth and the power of social media, theever-diversifying fashion industry is finally allowing niche labels to come to the fore. Big brands don’t have a monopoly over the landscape, as many customers are wanting to invest in original design and lesser-known styles.
Sadly, some of these labels are being hit by the current crisis, and as a publication, we’re doing our very best to support the talent we love in any way possible. That’s why we’ve dedicated our end-of-month shopping gallery to these independent brands. Honestly, we were spoilt for choice, and we wish we could include every brand we came across online (although that would turn into a long article), but we managed to whittle it down to 51 summer-ready pieces.
Of course, we understand that many of you are tightening the purse strings right now, but we would love for you to show your support by giving your favourite independent brand some airtime on social media, posting a nice comment on its feed or even just giving it a like—every little bit helps! But if you happen to be in need of a little fashion-based pick-me-up this month, scroll down to see the pieces we’re loving this summer. Enjoy!
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Anya Hindmarch - I AM A PLASTIC BAG
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Next up, the biggest spring/summer 2020 fashion trends you need to know about.
Opening Image: @lucywilliams02
Author Joy Montgomery | Whowhatwear
Selected by CWC
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