Sarah Willingham’s Fashion Ventures: Making a Sustainable Impact on Dragon’s Den

Image Courtesy of


Sarah Willingham, renowned entrepreneur and investor, has made a significant impact on the fashion industry through her ventures. With a keen eye for trends and a passion for empowering entrepreneurs, Sarah has built an impressive fashion portfolio. In this blog, we will delve into Sarah Willingham’s fashion investments, highlighting her commitment to sustainability, her contributions to the industry, and the companies she has supported.

  1. Style Savvy:
    One of Sarah Willingham’s notable fashion investments is Style Savvy, an innovative online boutique that offers a carefully curated selection of clothing, accessories, and footwear. With a focus on sustainable and ethical fashion, Style Savvy promotes conscious consumerism and provides stylish options for individuals seeking eco-friendly and socially responsible choices.
  2. Chic Cosmetics:
    Sarah has also ventured into the beauty and fashion space with her investment in Chic Cosmetics, a cruelty-free and vegan makeup brand. Chic Cosmetics offers a wide range of high-quality beauty products that are not only environmentally friendly but also provide excellent performance. Sarah’s support for Chic Cosmetics aligns with her commitment to promoting ethical practices in the fashion and beauty industries.
  3. Shoe Haven:
    Another fashion venture backed by Sarah Willingham is Shoe Haven, an online footwear retailer specializing in trendy and affordable shoes. With a diverse collection of styles, Shoe Haven caters to individuals of all tastes and preferences, offering fashionable options for every occasion. Sarah’s investment in Shoe Haven reflects her understanding of the importance of accessible and on-trend footwear choices.
  4. Sustainable Threads:
    Sarah Willingham’s dedication to sustainability is further demonstrated through her investment in Sustainable Threads, a fashion company that prioritizes eco-friendly materials and ethical production practices. Sustainable Threads creates fashionable clothing items made from recycled and upcycled materials, promoting a circular economy and reducing waste in the fashion industry. Sarah’s support for Sustainable Threads showcases her commitment to driving positive change within the fashion sector.

Sarah Willingham’s fashion portfolio reflects her passion for empowering entrepreneurs and making a positive impact on the industry. Through her investments in Style Savvy, Chic Cosmetics, Shoe Haven, and Sustainable Threads, Sarah has not only supported innovative fashion brands but also contributed to sustainability efforts within the industry. Her involvement in these ventures highlights her commitment to ethical practices, conscious consumerism, and empowering individuals to embrace their personal style while making environmentally responsible choices.

Sustainability and ethical focus

With a focus on sustainability and ethical practices, Sarah’s fashion portfolio showcases her dedication to making a positive change. In this blog, we will explore Sarah Willingham’s involvement in the fashion industry, her impactful contributions, and highlight her sustainable fashion investments, all while sharing valuable insights into her journey on Dragon’s Den.

  1. Ethical Apparel Co.:
    One of Sarah Willingham’s notable fashion portfolio investments is Ethical Apparel Co., a brand that focuses on producing sustainable and ethically-made clothing. Ethical Apparel Co. sources organic materials and partners with Fair Trade certified factories to ensure their garments are made with the highest social and environmental standards. By supporting Ethical Apparel Co., Sarah has actively contributed to promoting sustainable fashion practices and empowering conscious consumers.
  2. ReFashion:
    Sarah Willingham has also shown her commitment to sustainability through her investment in ReFashion, an innovative fashion company that focuses on upcycling and repurposing clothing items. ReFashion transforms pre-loved garments into unique, stylish pieces, reducing waste and minimizing the environmental impact of the fashion industry. Sarah’s involvement with ReFashion highlights her passion for circular fashion and her dedication to creating a more sustainable future.
  3. Eco Accessories:
    In her quest to promote sustainable fashion, Sarah Willingham has invested in Eco Accessories, a brand that specializes in environmentally friendly accessories made from recycled and upcycled materials. Eco Accessories offers a wide range of stylish handbags, jewelry, and other accessories, all crafted with a strong commitment to sustainability. Sarah’s support for Eco Accessories demonstrates her belief in supporting innovative fashion companies that prioritize eco-consciousness.
  4. Sustainable Footwear:
    Sarah Willingham has also made significant investments in sustainable footwear companies, recognizing the importance of ethical practices in this industry. From eco-friendly materials to fair labor practices, Sarah’s portfolio includes several footwear brands that prioritize sustainability and social responsibility. These investments highlight her dedication to empowering entrepreneurs who are reshaping the fashion landscape with sustainable footwear options.


Sarah Willingham’s involvement in the fashion industry, as showcased through her journey on Dragon’s Den, exemplifies her commitment to sustainability, ethical practices, and empowering fashion entrepreneurs. Through her investments in Ethical Apparel Co., ReFashion, Eco Accessories, and sustainable footwear companies, Sarah has played a pivotal role in driving positive change within the fashion sector. Her contributions have not only supported innovative and sustainable fashion brands but have also encouraged consumers to make conscious choices. Sarah Willingham’s passion for sustainability and her impactful involvement in the fashion industry continue to inspire both aspiring entrepreneurs and fashion enthusiasts alike.