Gen Z Influencers Say These 5 Trends Are Going to Be Huge in 2021

Gen Z Influencers Say These 5 Trends Are Going to Be Huge in 2021

Gen Z Influencers Say These 5 Trends Are Going to Be Huge in 2021

February 16, 2021 at 07:00AM

I never expected to have an existential crisis about my emoji usage but we’re in the year 2021 so that’s pretty much par for the course. For context, when I was asking my Gen Z cousins about fashion trends, I also discovered they “would never” use the laugh-cry emoji. I hate to break it to you my fellow Millennials but one of our most-used emoticons is a signifier that we’re no longer relevant (well, at least that’s how I’ve interpreted it [insets laugh-cry emoji]). The good news is that while I might be, ahem, “old” in some ways, Gen Z fashion trends are something I can get on board with. 

I spoke to a range of Gen Z influencers from all over the world (from Indonesia to the U.K.) on the biggest trends for 2021 and what they’re wearing right now. I also spoke to Depop, which currently boasts over 26 million users, of which 90% fall into the Gen Z category. The top five trends, which they told me don’t seem to be budging at all right now are, in order: North Face Puffer, Jordan 1, Balenciaga, Brown North Face Puffer, and corset top. Depop is also seeing “popularity surge in ‘resin rings'” and “there has been a +800% increase in searches since September” (thanks to the likes of Bella Hadid wearing the jewellery). An interesting collection of very ‘90s-style looks.

But back to the influencers. From Awa, a Swedish singer based in the UK to Jade, a creative consultant in the U.S., there’s one consistent theme that emerged: nearly every Gen Z trend they told me about seems to be based on a originally ’00s or ’90s look. While I might have experienced these the first time round, I do like the latest updates on the 2021 versions. So keep scrolling for everything you need to know on the biggest Gen Z trends right now. 

Gen Z Influencers Say These 5 Trends Are Going to Be Huge in 2021
“I would say definitely wide leg pants or jeans and just oversized clothes in general is the biggest trend amongst Gen Z.”

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“I love Netflix shows like Girlfriends, I love to see that representation on screen with women like Tracee Ellis Ross, which makes you feel like you can do what they’re doing. Plus, the fashion is so great, I’m really into small ’90s/00s looking tops right now. In general though I’m also trying to be more aware of my footprint and buying things that last for longer.”

“For me, I’d probably say relaxed trousers. They’re like the acceptable form of sweats to wear out. They can be chic, minimal, and elegant without doing too much, weather you throw on an oversized blazer, a tank, or a fun print. My whole style is based around elevated basics and I think loose pants are a staple!”

“I would say, pattern clashing is a big one, thinking outside the box a little when piecing an outfit together. A lot of bloggers and influencers I follow are really on the hype with clashes and mixing different textures / layers. I’ve noticed oversized / early ’90s/’00s styles are becoming more popular too.”

“Before the pandemic it was Gucci, Gucci, Gucci, and bursts of colours. But now it’s more loungewear and a laid back look. In terms of shoes, I think what’s in trend now is Prada and Gucci’s chunky loafers—this is almost the new Balenciaga Triple S in my country.”

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Next up, the biggest spring/summer 2021 fashion trends to know. 

Author Elinor Block | Whowhatwear
Selected by CWC