How Toronto Jewellery Brand Biko Is Highlighting Frontline Workers

April 24, 2020 at 02:45PM

What started as a simple gesture of goodwill grew into a heartwarming highlight reel for Corrine Anestopoulos of Biko. As the COVID-19 crisis took hold and she found herself learning more about the issues faced by essential and frontline workers, Anestopoulos says, “I knew I had to pivot my attention and do something productive” to help others in need.

After donating to Toronto’s Sistering organization, which works with at-risk women and trans people, Anestopoulos set her sights on a giveaway project for frontline workers who would be nominated by family and friends in Biko’s network. After posting details through the brand’s online platforms, she was shocked by the outpouring of stories about nurses, doctors, pharmacists and more. “My inbox was just flooded,” she says. “I was like, this is beyond me, this is beyond my personal community. And the stories are just unreal—it’s amazing that people are still functioning while keeping a smile on their face.”

Anestopoulos decided to share the bounty of nominations via a ‘Daily Hero’ feature on the brand’s Instagram stories, and she’s continued to find other ways to give back both personally and through Biko. Through May 15th, the brand is donating 15% of its sales to the food agency Second Harvest; it’s an initiative that brings satisfaction to both the customer and designer. “It’s honestly what’s keeping me going right now as a human,” she says. “It’s a new way to be part of the community that’s greater than selling jewellery, which to me doesn’t seem nearly as important.”

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But design is still on Anestopoulos’s mind, and she’s in the midst of conceptualizing a fall collection. To keep the momentum going as she works through both creating new pieces and promoting her current collection online, she’s has tapped into the energetic workouts offered by L.A.-based choreographer, Ryan Heffington, who has worked with the likes of Sia, Florence Welch of Florence and the Machine, and FKA Twigs. “He’s amazing,” she enthuses. “It’s fun and you feel it—it’s a good body release.” Just the thing for keeping those creative juices flowing.

The post How Toronto Jewellery Brand Biko Is Highlighting Frontline Workers appeared first on FASHION Magazine.

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Author Odessa Paloma Parker | Fashion Magazine
Selected by CWC