The Entire Who What Wear Team Loves This Secret Zara-Owned Brand

July 25, 2021 at 06:05AM

Uterqüe is hardly a new label. Inditex, which owns Zara, created the sister brand and launched it back in 2008. It’s a firm UK fashion-editor favourite (even though it remains a relatively “insider” brand). Like Zara, Uterqüe creates trend-led pieces that look like they belong in a street style gallery.

The label was initially focused on accessories, and while this is one of our favourite destinations for beautiful shoes and Instagram-worthy earrings, it’s so much more than that. The leather products are always beautifully designed and cut—they’re the sort of pieces you’ll keep forever. Jackets are also another big win from this brand, with blazers and trench coats in chic colours that’ll upgrade your outerwear edit.

We’re talking pieces that’ll manage to fit seamlessly into your existing wardrobe, while also having a statement element that’ll make everyone ask: “where did you get it from?”. The best part is, it’s likely it will be a new brand to their ears, and you can spend the rest of the conversation telling them about the pieces that have a firm place in your online baskets. And there’s no doubt you’ll be a bad (or should we say, good) influence on others as they head to Uterqüe to shop the best bits.

Luckily, the most recent collection is particularly strong and there is a lot to love. We recommend checking out the swimwear selection, the pearl detail earrings and the array of chic shirts, but also make sure you keep an eye out for the braided mules and timeless sandals. Keep scrolling to shop our favourite pieces from Uterqüe to give Zara a well-deserved rest, for now.

Style Notes: EIC, Hannah Almassi, is a big fan of Uterque’s sandals.

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Style Notes: Part of the #uterquesquad, Claire knows the brand’s shoe offerings will rival that of some of the best designers.

Style Notes: A ‘wow’ shoe if ever we’ve seen one, Amy knows how to take a pair of trusty jeans to dreamy new heights.

As a halter neck or a boob tube, this knit top is screaming 90s summer vibes from every angle.

These minty mules will be your plus one to every party, wedding and brunch. They also come in lilac and cream, FYI.

A serious black bag upgrade, this beauty can also be worn as a cross-body if you want to go hands-free.

Hello, dream shirt. Delivering instant happiness to your day, try it out with linen shorts and chunky sandals.

Meet the trench coat you’re about to wear on heavy rotation across all seasons, forever.

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Finally have a diary filled with upcoming soirées? This silky, swoon-worthy dress is the answer to all of them.

High street earrings that can pass as a family heirloom? We’re sold.

Whether it’s the beach, a park or just your back garden, this punchy swimsuit will never go unnoticed.

Hat person or not, you’re bound to appreciate this joyous woven style. From city to beach, it’ll also hide humid hair dramas.

Transforming an otherwise basic item, bejewelled buttons have upgrading this denim dress to day-to-dance-floor territory.

Aside from being classic, comfy and 360 degree perfection, these clever sandals also have a removable chain so you can switch them up depending on the occasion.

The queen of embellishment, Uterqüe knows how to update staples. Need further proof? Just take a look at this white shirt-of-dreams.

Perfect with denim, the return of the clog is a trend you’ll want to get on board with. Stat.

The thought of leather outerwear in summer may bring on instant sweats, but hear us out. Great coats go fast, and this one has got sell-out written all over it.

Lost more AirPods than you care to count? This pearl holder will be an investment worth making. And it looks pretty fabulous, too.

As timeless as the LBD, the LWD is a wardrobe essential. Thankfully, Uterqüe has kept it exciting with pompoms, embroidery and puff sleeves.

Grown-up gingham deserves a place in your summer schedule and what better than these wide-leg trousers? With a vest top or silk cami, they’ll go the distance.

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We could go on, but I think you get the gist of the brand’s offerings. The bottom line? Uterqüe is not to be missed.

This piece was originally published at an earlier time and has since been updated.

Next up, the biggest autumn/winter 2021 fashion trends you need to know.

Author Emma Spedding | Whowhatwear
Selected by CWC

July 25, 2021 at 06:05AM

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