April 21, 2021 at 06:15AM
As several warehouses and stores shuttered over the past 12 months, the fashion industry faces huge challenges and strains that pose an inevitable threat to businesses. Many of us won’t be shopping in the same way right now, but even a like on Instagram or a message of support can provide a boost for these brands. I certainly don’t want anyone to feel like they have to buy more right now in a time of such heightened worry, but at the same time, after working in the fashion industry for nine years, I want to support the brands and pieces that I love and treasure.
As an editor at Who What Wear, I typically spend a lot of time looking at new-in products and so every week, I update this story with the pieces that have caught my eye and that really stand out. I usually introduce this shopping gallery by stating that I have quite a classic style and tend to lean towards more simple pieces, however this week I’m gravitating towards out-there prints, bright colours and quirky pieces. Maybe it’s the change in seasons or the end of lockdown in sight, but I want to have fun with my wardrobe again.
So whether you’re looking to buy, browse, or discover something new, keep scrolling for pieces I love and think are worth investing in, from the high street to designer labels.
Pre-order this now, wear all summer.
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The prettiest PJs I’ve seen in a long time.
The perfect picnic shoes.
Adidas’ new tennis luxe range is perfect for those who plan to hit the courts this summer—but this sweatshirt is also perfect for off the court too.
The comfiest thing to wear this summer.
The dream dress for any fancier summer plans you might have.
How truly fabulous is this green?
Liberty has an amazing homeware edit of small independent brands, and I love the artist Astrid Wilson.
Yep, I’m very into pink right now.
This scent is simply heavenly.
The chicest polo I ever did see.
The perfect dress for picnics.
Cute as can be.
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When you see a swimsuit you love I think you should go for it, whatever the season, rather than trying to find one in a rush before a holiday.
How amazing is this shade of pink.
I’d have never of thought of myself as a baseball cap person, but this is so pretty.
These are just fabulous.
Perfect for any fancy summer celebrations.
Our shopping editor Joy has this, and I might have to copy her.
Sandals that can keep up with the multiple laps of the park.
There are matching hoops too.
Trust me—this H&M dress won’t be around for long.
This powder blue is beautiful.
Who What Wear’s Editor-in-Chief in the US Kat Collings has sold me on this dress.
These jeans will be popular with the Instagram crowd.
I love this ring that comes in every star sign.
This was popular last year, so I’m happy to see this back on Arket for another summer.
I’d wear this with wide-leg linen trousers.
I’m looking for a pair of comfortable summer trousers, and I think these might be the perfect pair.
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The dream summer dress.
The colours in this checked mini dress are just amazing.
I love the off-the-shoulder detail on this bodysuit.
Loewe basket bags are constantly yo-yo-ing in and out of stock.
One day of sunshine, and I’m searching for shorts.
The perfect summer bag.
The back on this dress is so beautiful.
This would look amazing with the orange shorts.
LVIR creates beautiful, simple basics.
The jolliest print I’ve seen in ages.
Claw clips are a summer essential.
I’m looking for comfortable spring trousers I can wear instead of leggings and jogging bottoms.
I love the mix of gold and malachite.
This comes in pink, white and black, and I want all three.
Kendall Jenner wore this over a shirt this week, and I’m now obsessed.
I love how colourful and playful this bag is.
These are pretty much the dream sunglasses.
What a colour.
Can you tell I’m in the mood for summer?
I’d wear these with fisherman sandals and the jumper above.
This would look perfect with chunky black sandals.
According to Net-a-Porter buyers, Savette is the next cult handbag brand.
This is what I would describe as a knock out dress.
This top is quite simply epic.
You need to see the back of this dress.
Ok, not a fashion item I know, but I’ve been lusting after these candles for quite some time.
Hot weather is coming people, and I think this is the perfect sun dress.
This also comes in a longer coat version too.
I am obsessed with this button detailing.
I never thought I’d get excited by socks, until I saw these.
Can you tell I’m running low on candles at home?
I wouldn’t usually feature one brand twice in a week, but I had to make an exception for Sea—this strawberry jumper sparks serious joy.
I just adore this shade of green.
It’s only March, but I’ve decided on my sandals for this summer—a pair of fishermans.
I love the navy trim detail on the collar and cuffs.
So wonderfully ’80s.
This cardigan is just so pretty, and would look amazing with jeans.
The perfect summer dress.
This is a classic spring buy you’ll wear every year.
I’m after a pair of statement sunglasses.
What a coat.
I’d love to wear this dress for summer picnics.
One day I’d love to own a classic Burberry trench.
All of a sudden I’m after a pair of patchwork jeans.
I predict these baggy jeans will sell out quickly.
The perfect loafers.
This is going to be the sell-out bag of the summer.
This is basically my dream coat. One day perhaps…
I’m already starting to think about summer, and would love to wear this with light wash jeans.
I love this mermaid print.
I’m seriously into this Gucci collaboration.
I’m tempted to try the waistcoat and jeans look I keep seeing on Instagram this month.
I’d wear this with a white T-shirt and fisherman sandals.
SO GOOD.
The perfect spring jumper.
I’d wear this with the shorts below.
Just beautiful.
Such a beautiful vintage watch.
The perfect spring jacket to wear with jeans.
I love this collaboration.
I love the oversized relaxed fit of this shirt.
The matching trousers are also perfect.
Next up, see our guide to the key trends for spring/summer 2021
Author Emma Spedding | Whowhatwear CWC
