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Trust Me—This Little-Known High-Street Brand Is Worth a Browse

May 6, 2020 citywomen

May 06, 2020 at 06:00AM

Back in 2019 (or, as it feels in my mind, 100 lifetimes ago), I made a trip to John Lewis & Partners for one of my Joy of Shopping series. It’s a time-honoured favourite of the British high street—a sort of reliable aunt you can turn to for all your practical homeware and present-buying needs. Historically it has not, however, been considered the most cutting-edge or ‘cool’ place to shop, and so I was pleasantly surprised when I realised how outdated this preconception was—primarily thanks to Kin.

One of John Lewis’ in-house labels, Kin shapes itself around clean-lined staples and simple silhouettes, and is sure to make the minimalists among us swoon with delight. While this is hardly a groundbreaking aesthetic on the high street (hi Arket and COS), with the fashion industry’s growing infatuation with all things stripped-back, this year Kin suddenly feels above and beyond many of the other affordable offerings with its ability to tap into this craving for timelessness and low-key cool. So, what can you expect from Kin? With its roomy fits and androgynous nonchalance, it’s definitely not for those who prefer a more sculpted finish (although there are a few feb waist-tie dresses below.) It essentially offers up a read-made capsule: Think the perfect breton top, a pair of chunky sandals, wide leg trousers, white sneakers and utility shackets. You can just tell by looking at the collection that each item is able to be mix and matched with ease. Have I convinced you yet? Well, scroll down to see my full edit and witness the beauty for yourself.

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