Discovering cult products and learning about new beauty launches is all part of my job, but every now and then, I’ll hear of a more underground beauty discovery that really gets me excited—and that’s exactly what happened this week when a colleague told me that one of her group chats on WhatsApp was popping off because of a sold-out face serum. Apparently, the girls in her chat were singing the praises of a particular product that they claimed was “the ultimate best” but was “perpetually out of stock.” Sad times indeed. So what was this mystical face serum that everyone was going wild for?
The sold-out serum comes courtesy of Beauty Pie—a unique members website that I had previously only considered the shopping domain of beauty junkies and editors like myself. Turns out I was wrong. The Triple Hyaluronic Acid and Peptide Serum retails at £60, but if you sign up to a Beauty Pie membership, you can snag it for just £16. It sounds too good to be true, but seriously—this stuff is excellent.
Described as a “miracle serum for super glowy, dewy, healthy skin” on the Beauty Pie website, I have to admit that it sounds pretty special. Containing three different weights of hyaluronic acid (for a major moisture injection) along with skin-plumping ceramides and smoothing peptides, it’s basically a great serum for all skin types. The reviews speak for themselves, too: “Stock up on this product when you get a chance,” says one reviewer. “Made a difference in one night,” another said. If this isn’t a product with cult status, I don’t know what is.
In good news, though, the serum is currently back in stock on the website but chances are it won’t hang around for long. I caught up with a representative for the brand who told me that loyal customers buy multiple bottles of the stuff when it’s available, so devotees (or even those with a vague interest) should stock up while they can.