The message coming through loud and clear from fashion buyers for spring 2021 is that clothing is going to be joyful with a capital J. Sure, we’ve all come to rely upon comfortable, chic basics and neutral colour palettes, enjoying our dalliances with quietly luxurious loungewear and easy-peasy knitted dresses in somber tones, but the gods of style have decided enough is enough and your wardrobes are overdue a little fun.
Designers and brands are delivering said goodness in the form of anything and everything rendered in hot pink. Softer, Millenial-pink tones are still relevant and can enjoy plenty of airtime for seasons to come, but it’s the punchier, highlighter-worthy hues that have been the focus point lately. The Who What Wear team were all in agreement that despite there also being an influx of chilli reds and sky blues, it’s this bold Barbie pink that is already leading the pack. Net-a-Porter alone has bought into 3000 iterations of joyful dresses, and from what we’ve seen a preview of, many are rendered in this trending colour.
At the tail-end of last year Jacquemus launch a pink festive capsule collection, which caused searches on Lyst (the leading fashion shopping app) for the brand’s pink bags to jump up by 61%. Add that to the fact that general searches for hot-pink items on the platform are up MoM by 23% and you can see interest is forming.