One of my best kept secrets as a fashion editor is THE OUTNET. Ok, I may have told a *few* people about it by now and all my ‘fashion’ friends are fangirls with me, but I’m often still amazed when other friends aren’t as familiar with it. I mean, how do they think I’m affording this wardrobe if not for THE OUTNET’s discounts?!
Seriously though, as I’m getting older and, like everyone these days, more aware of the impact my shopping habits are having on the world, I’ve started pledging to buy less and invest smarter. Not every brand I buy is perfectly sustainable yet, but if I can try to create less waste and buy better quality pieces that I cherish for longer, that’s a start in my eyes.
Shopping at THE OUTNET plays a huge part in this for me. Not only does it mean picking up amazing deals on designer labels whose quality can often be out of my price range normally, but you’re also encouraging less waste within the industry itself by backing a less strictly seasonal approach. If that means bagging that sold-out-everywhere Ganni dress I desperately wanted from last season, I’m perfectly ok with that.
There is a lot of choice on site (hardly a bad thing) and it can sometimes be daunting at first if you don’t have a direction in mind. My tips? I find it especially good for shopping investment basics like cashmere and denim, and also great dresses that never go out of style. A sure fire way to find the gems on offer is to head to the bestsellers edit and go from there— which is what I did when curating my current wish list below. Plus, there’s an extra 20% off the bestselling styles until Sunday!