February 26, 2020 at 10:25PM by CWC

On Wednesday, makeup and skin-care distributor Sephora announced new standards for the CBD beauty products it sells in-store and online, making it the first national prestige retailer to do so. Certain CBD-specific retailers, like Standard Dose, spell out similar guidelines.

“We’ve seen clients’ demand for transparency continue to grow, and it’s important to Sephora that we are a trusted resource,” Cindy Deily, vice president of merchandising and skin care at Sephora, tells Byrdie. “With the amount of products flooding the market, there can be confusion and mistrust.”

Take a look at the Sephora CBD standards:

  • Inclusion of only full- or broad-spectrum CBD from U.S. grown hemp
  • CBD must be tested at least three times for quality and purity
  • A Certificate of Analysis (COA) that verifies the CBD content matches any label claims must be available upon request
  • All products must meet Sephora’s Clean at Sephora standards

While these regulations are an important step in the right direction, it doesn’t guarantee that these products actually work, says Adam Friedman, MD, a dermatologist and professor of dermatology at George Washington University. “These are just quality assurance measures that you’re getting what you’re paying for,” he says. “We need science to prove that a certain concentration delivered in a certain way works.”

CBD is often sought out in beauty products for its potential ability to fight inflammation. “CBD has been shown to have a soothing effect on the skin, and has been used in the treatment of acne and rosacea as well as eczema and dryness,” says Shirley Chi, MD, a dermatologist in Los Angeles. Dr. Friedman adds that most of the the current data we have on CBD in beauty is pre-clinical, meaning it is cell-based or performed on animals.

The use of CBD in beauty products is not currently regulated by the Food and Drug Administration . However, the FDA says it will step in if a CBD-infused product purports to affect the function or appearance of the body.

Sephora currently carries four CBD brands Prima, Lord JonesSaint Jane, and Flora + Bast. Byrdie reports that the retailer will also continue carrying CBD products from skin-care brands that adhere to the new standards.

Here’s a break down on all things CBD, and a yummy recipe for a celery juice CBD lemonade:

One Well+Good editor used only CBD beauty products, here’s what happened. And this is what a CBD massage is like.

Author Kara Jillian Brown | Well and Good
Selected by CWC

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