Rihanna’s New Fenty Drop Includes Tie-Dye Sweatshirts and Bucket Hats

June 18, 2020 at 04:34PM


Rihanna‘s luxury brand Fenty is back with its new collection. The singer released her latest campaign imagery, which was taken by London-based photographer Lea Colombo. It features models, artists, and musicians who “embody the bright spark energy of the release.” The collection, called “Release 6-20,” will be released in three separate drops across June, starting with Drop 1 and 2, which are available on Fenty’s website right now. This first drop offers a new take on the brand’s corset dress and its side-slit baggy pants, which was from the 2-20 collection. The second drop fuses colors from ’90s rave culture with ’00s logomania.

“In a time where fighting for global freedoms takes center stage, this release speaks to a generation that is a different kind of creative, and a different kind of rebellious,” the brand’s press release stated. The collection is inspired by “decades of youth aesthetics and styles that emerged during periods of steep social change, each part of the month-long release celebrates a different facet of youth, expressed through varied style cues.”

If you look at the imagery, you’ll notice psychedelic prints and many ’90s subculture references throughout the collection. We saw some of our favorite nostalgic trends like tie-dye prints, baggy rave silhouettes, grunge hoodies, and formfitting asymmetric dresses showcased. Keep reading to see the gorgeous imagery from the campaign, then shop the first and second drop ahead.

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Author Nikita Charuza | Popsugar
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